When you access, visit or use the Website or the Services, we collect and store on or through the Website or the Services information provided directly by you, information collected automatically through the use of technology, or information provided by third parties. Examples of information from or about you or your use, access or visit to the Website or the Services that we collect, use and store include:
(I) Personally identifiable information such as first name, last name, gender, marital status, contact information (such as mailing address, physical address, email address, telephone number, among others), age, date of birth, payment method, credit card number, bank account number, employment or profession;
(II) Information collected automatically by technology methods, such as online identifier, Internet protocol address, browser type, equipment used to access the Website or the Services, operating system, geolocation data (including physical location or movements) (for more information see Cookies and Other Technology;
(III) Information from, or based on, activity on or through the Website or the Services or Internet activity information, including browsing information, search data, information relating to your interaction with the Website or the Services (for more information see Cookies and Other Technology;
(IV) Commercial information about you, including services purchased, obtained or considered, or other payment, purchase or usage history or trends;
(V) Based on the above information, inferences can be made to create a profile that reflects your preferences, characteristics, psychological tendencies, predispositions, behavior, attitudes, intelligence, skills and aptitudes.
The Website and the Services are intended for a general audience and, as such, are not directed to children under thirteen (13) years of age. The Museum does not collect on or through the Website or the Services information from persons it recognizes as under thirteen (13) years of age, except as permitted by applicable laws and regulations. If the Museum learns that it has inadvertently received or collected, through the Website or the Services, information from a child under thirteen (13) years of age, the Museum will delete such information from its records in accordance with applicable law.
Information provided by you. In order to access or use some sections of the Website or some Services, you will be required to provide certain information. We collect and process information provided by you when you: (a) register on or through the Website or the Services and/or register your contact information (first name, last name, phone number, address, email address); (b) register to enter sweepstakes, contests or competitions on or through the Website or the Services; (c) send emails, complete or submit forms or transmit other information on or through the Website or the Services; or (d) you register or subscribe to receive emails, newsletters, or similar communications regarding Museum news, events, and information, the information you provide when you subscribe or register will be collected by the Museum, including your names and/or at least one email address. We may also collect information from you at other points on our Website that expressly indicate that such information is being collected. The Museum collects and stores information voluntarily provided by you when you enter sweepstakes, contests and promotions or respond to surveys on or through the Website or Services.
Information collected when you interact with us. When you interact with us on or through the Website or the Services, we collect personal information provided by you that is relevant to the particular situation, such as your name, mailing address, telephone number, email address and contact preferences. To gain a better understanding of our customers and to provide a more valuable service, we also collect information for market research purposes, such as your occupation and your use of the Website or the Services.
Transaction processing and billing information. The Museum collects and stores information provided by you necessary for the processing and billing of transactions made by you on or through the Website or Services (such as first name, last name, gender, address, telephone number, payment method information (e.g., credit card information, debit card information, among others) or other information for the processing and billing of a transaction). Examples of transactions that may be made by you include payment for memberships or donations to the Museum.
The Museum automatically collects and stores information about the type, language and model of browser used by you to access or use the Website or the Services. The Museum collects and stores information about the number of visits or accesses to the Website or certain Services, level of activity on the Website or Services, and other information about your use of, visit to, or access to the Website or Services. After being collected this information is aggregated so that it does not identify any particular individual.
See more details in Cookies and Other Technology.
Location Information. The Website or some of the Services may send or provide you with location-based information or content if you authorize it to do so. When you authorize the Museum to access location information, the Museum collects and stores using various types of technology (including, but not limited to, technology, software or tools provided by third parties) your location information such as IP Address, Mobile Access Control Address, GPS, or other technology that may provide information to the Museum about the approximate location or location (or in relation to devices, equipment, antennas or cell towers or WiFi access points) of the computer or mobile device or equipment you use to access or use the Website or Services. If you consent, the Museum will use geolocation services on the equipment or device you use to access or use the Website or Services to collect information about the approximate location or location of such equipment or device.
See more details in Cookies and Other Technology.
Information placed in public areas. Any information (including, but not limited to, first and last name, date of birth, email address, photos, images, avatars, contacts or friends, people you follow, people who follow you, “likes” or similar actions, and information about your profile, among others) that you post or disclose on Public Areas may be collected and stored by the Museum or third parties.
Any information or content you disclose or post on Public Areas may be collected, shared, and used by third parties to send you unsolicited messages, promotions, advertisements, and for other purposes. You release the Museum from any and all liability for and against any access to and/or use of any information you post or disclose in the Public Areas.
“Public Areas” or “Public Area” means any area, site, page, portal, section, section, application, service or program where or through which you may provide, upload, transmit, post, transfer or share information or content that may be viewed, shared or accessed by or with other users or third parties, including (but not limited to) blogs, discussion forums, comment sections, polls, video sharing facilities, photo sharing facilities, comments, posts, messages, profiles, chat rooms, groups, social media, social media pages and any other means now known and/or developed or hereafter developed that enable you to provide information or content so that it can be viewed by other users or third parties.
Information provided by third parties. The Museum receives and stores information lawfully obtained from commercial sources or sources accessible to the general public, such as: social media platforms, ad servers, and analytics or analytics service providers, among others.
The Museum collects and stores information that may be accessed when you voluntarily interact with the Website or Services through social media (including through social media plugins, applications or integrations).
As described below, the Museum uses “cookies,” “pixels” and other similar technology that allow us to collect and store certain information when you access or use the Website or Services.
There are different types of cookies. They can be distinguished on the basis of their origin, function and duration. Some of the types of cookies we may use are:
Cookies placed by this Website or by us.
Third-party cookies placed by third parties whose services or functionality are used on or by the Website. The Museum does not control the collection or use of information by such third parties.
Cookies necessary to enable the technical operation of the Website (for example, to enable you to move on or through and use the Website).
Functionality cookies that allow us to increase the level of use of the Website by allowing us to recognize repeat visitors and remember your preferences, such as language preferences, region or location, among others.
Advertising cookies that allow the Website or third parties to provide personalized information based on your interests or online behavior. These cookies allow us, as well as advertisers and ad servers, to collect information about your visits to the Website (or other websites), the content you have viewed or accessed, the links you have used, information about your browser, the device you are using, as well as your IP address.
Session or temporary cookies that are deleted once you close your browser.
Persistent or permanent cookies that remain on your device until you manually delete them or your browser deletes them based on the lifetime of each cookie.
Other types of cookies that do not fall into the categories described above.
For more information on cookies, you can visit third party sites such as www.allaboutcookies.org. The Museum is not affiliated with, endorsed or endorsed by, and is not responsible or liable for such website. By way of example, cookies are placed on your computer or device to:
(I) Feed our analytics tools with information from you when you re-access the Website or Services so that you do not have to re-type your registration credentials, and make your cyber experience easier.
(II) Provide you with information about the Website and/or Services (or third-party services, goods or content) targeted to your interests and tastes.
(III) To deliver personalized content (including advertisements or advertising insertions) each time you access the Website or the Services that best matches your interests, tastes and online activities.
(IV) To correctly estimate our total audience and frequency of use, as well as the portions of our Website or Services that are most popular.
(V) To conduct market research or analysis to improve or develop the Website or Services or to develop new Services.
(VI) Identify what content, advertisements or advertising insertions you have accessed or viewed.
(VII) Collect information to maintain a record of your behavior, interests and/or preferences on the Internet or World Wide Web.
You can prevent cookies from being placed on your computer, device or mobile device. Most browsers automatically accept cookies, but as a general rule you can set your browser not to accept cookies. If you choose not to accept cookies on your computer you will not be able to fully enjoy the experience of accessing and/or using the Website or the Services. The ways or mechanisms for deleting or blocking cookies may vary according to the browser you use, so you are responsible for reviewing or obtaining any other instructions and materials from each browser you use.
Pixels. The Museum uses “Pixels” (also known as “pixels”, “gifs”, “tags”) or other similar technology that generate a communication when you visit, access or use the Website or Services (including when you receive certain messages or emails) using such technology and may be processed by the Museum or by third parties with whom the Museum has contracted for such purposes. Pixels are used to count the number of visitors to the Services, to identify when you have accessed or used a Service, and to maintain a record of your behavior, interests and/or preferences on the Internet or World Wide Web. The Museum may use Pixels in conjunction with Cookies to provide you with Services (including advertising placements) that are more tailored to your interests, tastes and online activities.
This technology works in conjunction with cookies, so if you do not want information collected through cookies to be linked to your visit, access or use of the Services, you have the option to set your browser to not accept cookies. However, pixels and other such technologies may be able to detect visits to the Services where they are used without being associated with information collected through cookies.
Other technology. In some of our e-mails we use a “click-through URL” linked to content on the Web Site or Services. When you click on one of these URLs, they pass through our web server before arriving at the destination web page. We track this clickstream data to help us determine the interest of our users and measure the effectiveness of communications with our users. If you prefer not to be tracked, simply avoid clicking on text links or graphic links in the e-mail.
The Museum collects and stores your information for the following purposes and/or business or commercial purposes:
(I) To provide access to certain sections of the Website or the Services that you access, visit, request or process.
(II) To provide customer service or respond to your questions or requests.
(III) To allow you to access or participate in certain sections of the Website or the Services or to share information through the Website or the Services.
(IV) To provide you with personalized Services and content (including advertising insertions, advertisements, or content that best match your interests, tastes and online activities).
(V) For the operation of the Website or Services, providing the Website or Services, maintaining the security of the Website or Services, maintaining archives of our databases, processing communications you send to us and communicating with you.
(VI) For the processing and billing or collection of transactions (including the purchase of Services, membership payments or donations) made by you on or through the Website or the Services, providing or delivering purchased goods or services to you, and maintaining records of such transactions.
(VII) To provide or send you emails or newsletters to which you have subscribed or requested to receive.
(VIII) To provide or send to you through the Services or through direct marketing or telemarketing campaigns information about: the Museum, the Website, the Services; other Museum services and products; the services and products of third parties; events, promotions, offers, polls, or surveys, or any other information you have requested or indicated an interest in.
(IX) For internal purposes related to research and development of new products, websites, applications or Services; user analytics (including patterns or access to the Website or Services); optimizing the user experience; or generating reports, reports or statistical analysis.
(X)For audits related to user interaction with the Website or Services and transactions conducted on or through the Website or Services, as well as to evaluate user satisfaction with the Website or Services.
(XI) To detect security incidents; to monitor for fraud; to prevent malicious, fraudulent or deceptive activity and to bring legal action against those responsible for such activity;
(XII) To protect the Museum's rights and/or property.
(XIII) To correct errors in our systems, Website or Services.
The Museum will disclose or share your information to comply with the law or if required to do so by a court or administrative order, or when, in their sole judgment, they believe that disclosure is necessary to protect the rights, interests and/or property of the Museum, or to protect the physical safety, health, property or rights of any person (including you).
The Museum will share information with those entities or individuals it engages to (i) perform functions or services related to the operation, management, and maintenance of the Website or Services (including but not limited to web hosting, programming, or application service providers); (ii) the processing of collections and payments for transactions made through the Website or Services; (iii) the processing, handling, and payment for transactions made through the Website or Services; and (iv) the processing, management, and maintenance of the Website or Services; (iii) processing, handling and shipping products, goods or Services purchased or ordered by you on or through the Website or Services; and/or (iv) providing or sending information on or through any medium or method to you about the Website Services, other Museum services and products, the services and products of third parties, or information that you have requested or in which you have indicated an interest.
If the Museum offers services, products or promotions in conjunction with third parties, the Museum may share or disclose information collected in connection with such joint services, products or promotions with such third party. In such cases, information collected and shared with third parties will be subject to the privacy policies of those third parties.
The Museum may disclose or share personal information or data in aggregate form that does not identify any particular user with third parties for marketing analysis purposes. The Museum may share or disclose your information in aggregate form with third parties with whom it contracts to enable the display and placement of online advertising on or from the Website or Services or other Museum services and products on Museum or third-party websites, pages, or portals. These third parties include ad networks, ad servers, ad platforms, agencies, data analytics and social media service providers, among others.
The Museum may transfer, assign, lease, rent, sell or rent to third parties information it has collected or stored from you (including information about your use of or access to the Website or Services) in connection with events outside of its ordinary business practices.
Third parties (such as social media, ad networks, video publishing platforms, audio platforms, and others) may collect information about your online activities on various websites using their proprietary tools.
The Museum contracts with third parties on matters relating to the operation, development and maintenance of the Website or Services, including on matters relating to the hosting of the Website on servers or the display and placement of online advertising, who may access, collect and/or use information through their own cookies, "pixels, local storage technology, or other technology to track the number of people accessing the Website or Services, and/or to identify advertising placements that best match the interests, tastes, and activities of people accessing or using the Website or Services.
The Museum uses the services and analytics tools of third parties. These third parties may access, collect and/or use information through their own cookies, pixels, local storage technology, or other technology. These third parties may collect information about your online activity to perform analytics, measure patterns, and improve the use of the Website and Services. One of the analytics service providers we use is Google Analytics. For more information about how this analytics service provider collects and processes data and the choices you may have to control these activities, you can visit: https://policies.google.com/technologies/partner-sites. The Museum may link or connect information it collects through Google Analytics tools with information it has collected and stored from you through other sources.
The Museum is not responsible for, and does not control or endorse, the pages, applications, sites and/or web portals of third parties that may be accessed through links that appear on the products, Website or Services or to the portals, sites, pages, applications, products and/or services of those third parties that you may have accounts that you use to access, interact with and/or use the Website, certain pages, sites, portals, applications, and/or Services offered by the Museum. Therefore, the collection, handling, and/or disclosure of any information you provide and/or report on or through such third party platforms, pages, applications, sites, and/or web portals is the sole responsibility of those third parties and not the Museum. The Museum does not warrant that such third-party platforms, pages, applications, sites and/or web portals will protect the information they collect from their users. Such other sites, pages, applications, websites and/or portals may have their own privacy and information collection policies, which you should review before providing any information to them.
The Museum will take commercially reasonable security measures (including technical, administrative and physical safeguards) to protect information previously provided by you that has been collected and stored. We keep your information secure in a number of ways, including by using Secure Socket Layer (SSL) technology when you submit personal information to us online. However, the Museum DOES NOT GUARANTEE that information collected will not be lost, destroyed, falsified, tampered with, accessed and/or disclosed by third parties outside of our environment or outside of our controls. In the event of a breach of our security measures, we will inform the relevant regulatory body within the time required by applicable laws or regulations and, if your personal information was involved in the breach, we will also inform you in the manner required by applicable laws or regulations.
The Museum offers several choices regarding the information that is collected from you.
The user may correct, update, and modify the personal information you have provided to us at: [email protected].
If you would like the Museum to stop sending you newsletter, commercial or marketing e-mails, you may do so by using the mechanism provided in the newsletter, commercial or marketing e-mails sent by the Museum for that purpose (located at the bottom of each e-mail) to request that no further e-mails be sent to you. If you have any problems using the mechanisms provided by the Museum to opt-out of receiving commercial e-mails, you may send an e-mail to [email protected] indicating the commercial message(s) you do not wish to receive.
If you wish to have information that has been collected by the Museum on or through the Site or Services deleted, you may request deletion by sending an email to [email protected]. Even if you request deletion of information collected and stored by the Museum, you acknowledge that:
(I) Some information may be maintained in the Museum's records and/or files to comply with applicable legal requirements, to exercise the Museum's rights, to fulfill contractual obligations previously entered into with you, or in compliance with the Museum's document retention policies. In such cases, however, information maintained in Museum records or files will not be used by us or shared with third parties for marketing, promotional, advertising or other commercial purposes;
(II) Information or content that you have posted, expressed, stored, communicated, shared or otherwise disclosed to third parties through the Site or the Services and/or Public Areas may remain available for review, examination or access by others if third parties copy, reproduce or otherwise store such information or content;
(III) In cases where you request deletion of information that has been collected and stored by the Museum, the Museum may remove details that specifically identify you and only retain certain information in an anonymous, aggregated form that does not specifically identify you. Such information will be stored for evaluation and analysis of the Website or our Services, which is shared with third parties for the purpose of improving or developing our products or services or creating new products or services.
If you wish to opt out of having the Museum use your information to provide or send you communications about Museum or third-party products and services, you may do so by sending an email to [email protected].
For your choices regarding the automatic collection of information through technology, see Cookies and Other Technology.
For more information on how you can prevent ("opt-out") Google Analytics from using your data or download the Google Analytics opt-out browser add-on see opt out google analytics: https://tools.google.com/dlpage/gaoptout. This add-on is not compatible with all browsers. For more information about your privacy choices related to Google Analytics, see https://support.google.com/analytics/answer/6004245?hl=en.
Do not track signals. The Museum may track your online behavior through the use of technology to increase the effectiveness of advertisements or content you provide on the Website or Services. Examples of online behavior that may be tracked include response to promotions or advertisements, websites you visit, content you access. For more information on the collection of information through technology, see Cookies and Other Technology section.
At present, some browsers offer users the option to select the "do-not-track" option in their settings. These browsers, in turn, transmit signals to the websites with which the browser communicates. As there is no industry-wide uniformity in the use of this type of technology, the Museum will not assign any value or meaning to do-not-track signals at this time and will not respond to them.
Information that is collected by the Museum on or through the Website or the Services will be stored and retained by the Museum for as long as legally permissible or necessary for the reasons or purposes for which such information was collected or obtained (for example, to provide you with information or communications you have requested or to comply with applicable legal, tax or accounting requirements, to comply with our record retention policies, resolve disputes, and to perform or enforce our contracts or agreements with you).